Barristers’ chambers are increasingly paying attention to marketing, branding and business development as they look to build a robust client base.
Connecting with the right solicitors is crucial and by putting out good quality content, barristers can not only engage with potential new clients but also establish themselves as subject matter experts and promote existing relationships.
The importance of good quality content
When reaching out to solicitors, it is essential to provide information that is useful and interesting. Giving them an article that educates them or provides a unique point of view will help you stay at the forefront of their mind so that when they have a relevant case, they will be more likely to send you the brief.
Content should be tailored to provide what your clients are looking for and help them foster a deeper understanding of the law in their area of expertise.
What services can a legal copywriter provide?
Creating the right content is not always easy. The tone must be right to connect with your ideal audience, while the marketing angle is also important but will need to be dealt with subtly. Added to this challenge, most barristers are simply too busy to commit to regular output. Engaging an expert legal copywriter will allow you to add good quality content to your site regularly as well as giving you interesting copy to share across your social media platforms.
Legal copywriters provide a range of services, usually including the following:
- Articles, to include opinion or thought leadership pieces and insights
- Explanations of new legislation and its likely impact
- Discussion of recent case law
- Relevant legal news
- Sharing a success story
- Barrister profiles
- Web content, such as service or ‘About Us’ pages
To rank well with search engines, content should be original, relevant and added to a website on a regular basis. Setting up a content calendar or schedule with a copywriter is the best way of providing this routinely.
See our page about our legal copywriting services for more information about the help we can provide at Orion Legal Marketing.
Sharing content on social media will give it the widest possible reach and this is also something that can be outsourced to a legal marketing expert.
When legal marketing is done well, smaller chambers have the chance to compete with much larger operations by establishing themselves as experts and keeping their profile high.
When physical meetings are restricted, existing relationships can be promoted through the provision of good quality copy. Where the content is good enough, solicitors will share it, extending its reach and giving you the chance to connect with potential new clients in your areas of specialism.
At Orion Legal Marketing we offer expert legal copywriting services as well as social media services. Our copywriters are former lawyers who understand complex legal subjects as well as how to put these across in an engaging and informative way. We are also marketing experts who can work with you to raise your profile, define your brand and build a stable client base.If you would like to discuss how we can help you with content or social media, ring us on 0118 380 5980, email us at firstname.lastname@example.org or fill in our CONTACT FORM. We’ll be happy to offer you an initial free consultation to discuss your needs and the strategy that would best suit your chambers.