Take advantage of Google’s free business information service to put your business in front of potential new clients in your location.
Google My Business is Google’s easy-to-use tool allowing organisations to connect with those searching for their services. It is powerful in improving search engine ranking within businesses in your locality.
A Google My Business entry appears prominently when a search is made for your business, both on the search page and in maps and local listings. Google will typically display a map to searchers, showing three relevant businesses that are closest to the searcher’s location.
Information displayed in your Google My Business listing
The results panel will contain the sort of information potential clients want to see at a glance, including your address, opening hours and phone number.
Images can also be added, such as a picture of the outside of your building and photos of your team. A map will appear at the top of the results with a pin showing the exact location of your premises.
Google My Business Posts
Posts appear within the Google My Business panel. We can create and schedule these for you. They will appear with a caption and small photo and can either be a post on the Google My Business platform or a link to a post elsewhere, for instance on your law firm’s website.
We will provide a variety of post types, to include an update of what’s new, information about an event, an offer or a product. Importantly, a call to action is also included within the post, such as an invitation to book an appointment, to sign up for a mailing list or to call your offices. Clicks on your call to action button will help to increase your page ranking.
Clicks on your posts that bring users to your website will also benefit your position in search results.
We’ll ensure that the content you are promoting is relevant, interesting and of good quality to help connect with your ideal client and improve your discoverability. Most posts last for seven days before being automatically moved from the default view to the historical view. The exception to this is posts about events, which will remain until the event has passed.
We will create a strategy for you to ensure that you have a steady stream of fresh content appearing within your profile to boost your search engine rankings.
Social media icons
Social media icons can be included to link directly to your business profiles on other platforms. Again, you should ensure that any content linked to is kept up to date and is useful to your potential clients. If you need help with this, we can advise, create and discuss strategy with you to ensure you stay on top of your social media content.
Have a professional Google My Business profile created for your organisation
At Orion Legal Marketing we understand how to create Google My Business content that will attract your ideal client.
To discuss what we can do to promote your legal business, complete the form below or call us on 0118 380 5980 for your free consultation.