Find new clients on facebook
Our social media marketing experts will get you closer to your prospective clients on Facebook.
Facebook is the third most visited website in the world, attracting over 2 billion users every month. It is the largest social media site with 66% of its members logging in on a daily basis. In the past, lawyers, barristers, solicitors and sole practitioners may have thought that Facebook was just a site for younger people to post pictures of their holidays and social nights out. But in just a few years, things have rapidly changed. Facebook is now used by all major age groups, with research (IPSOS MORI for BBC Newsbeat) showing that even the majority of 50-65 years olds are now regularly logging on to Facebook. It has become a vital marketing platform for developing relationships with existing clients and introducing new clients to your services.
Facebook for lawyers is different
With a team dedicated solely to the legal marketing sector, with over 40 years’ industry experience, we understand how to use Facebook for law firms. We recognise that marketing legal services is not as straight-forward as marketing a product or service offering for many other businesses. We know how to select the right content and images in order to demonstrate your expertise and communicate your firm’s unique message.
Conveyancing, Family Law, Personal Injury, Wills and Trusts are all examples of legal practice areas that have benefitted enormously from a consistent, competitive Facebook presence.
Mubasher Khan, Managing Partner, Park View Solicitors
Create compelling content
Creating engaging content on a regular basis for your Facebook page can be very time-consuming. While you focus on fee-earning, our Facebook marketing experts will:
- Find interesting, relevant content in the form of articles, case reports, discussions etc. that are all related to your subject area
- Source appropriate and eye-catching images to accompany each post
- Share information about your Law Firm or Legal Practice, including case studies and testimonials
- Keep your audience up-to-date with relevant changes within the legal sector
- Promote your blog posts
- Report back to you on a regular basis, with a full analysis of how your page is performing
Facebook is also a great place to demonstrate the personal side of your firm and the unique experience of your team. Why not consider creating a number of video interviews with your key team members in order to highlight their expertise in a friendly and approachable way?
“Rachel and her team started managing our Facebook page back in December 2016. We’ve seen a steady increase in the number of people ‘liking’ our page, many of whom are individuals we haven’t previously had contact with which is really encouraging. The number of people we’ve been able to reach and attract has surprised me.
I would recommend Rachel and her team to other legal professionals who want to establish a presence on social media. The fact that Rachel was a practising Solicitor means she has an immediate understanding of the legal market and what is required when marketing a law firm.”
Justine Soper, Sole Principal, JLS Solicitors
Invest in Facebook Advertising to deliver new enquiries into your legal practice
Facebook Advertising allows you to promote your Facebook business page, advertise events and drive traffic to your website. Facebook’s precise targeting capability means you can target users based on their age, gender, location and lifestyle. If you have an email list, you can also create look-alike audiences, targeting other users who are ‘similar’ to your existing clients in a number of ways. For a relatively small investment, you can reach thousands of potential clients in your local area.
“In January we saw a surge of around 8-12 new enquiries that we can directly trace back to our Facebook page. The reach of Facebook advertising is enormous and cost-effective, we’ve been able to reach thousands of local people as a direct result.
The fact that Rachel Tombs is a non-practising Solicitor helps no end, as Rachel really understands the processes, expectations, standards and pressures of marketing a Law Firm. I have already recommended Rachel to others and will continue to do so.”
Susi Gillespie, Partner at Thomas Mansfield Solicitors
You need to invest the right amount of time and effort into your Facebook presence to help you develop your practice’s brand, reputation, and visibility online. We can help.