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Clerksroom Case Study

Services: LinkedIn Training and Online Profile Writing

The Orion Legal Marketing team wrote the online profiles for all new members of Clerksroom, for use on the Chambers website and LinkedIn profiles.

“Until I met Rachel, I had no idea of the potential of LinkedIn – that it was a powerful, free database of every contact I would ever need to meet in my career, if used correctly. Meeting her and benefiting from her training has literally changed my life and that of my business. We’ve benefitted from a 400% growth and there is plenty more scope to improve on that.”

Stephen Ward, Managing Director, Clerksroom

Marketing & Business Development Requirement

An innovative and growing set of barristers and mediators needed to ensure that it harnessed the power of their online profiles, both on their website and LinkedIn, to promote their business and communicate the distinct personality of its members.

How Orion Legal Marketing Helped

Rachel Tombs trained the Clerksroom Managing Partner, Stephen Ward, on how to develop his LinkedIn strategy and utilise the online platform effectively in order to grow his business.

The Orion Legal Marketing team wrote the online profiles for all new members of Clerksroom, for use on the Chambers website and LinkedIn profiles.

The content had to not only convey their expertise but also their distinct working style and how they added value to clients. By using the professional Orion Legal Marketing copywriters, Clerksroom could ensure that the profiles of its members were compelling, clearly differentiated and that there was consistency throughout.

The Result

Having website and/or LinkedIn profiles written by the Orion legal Marketing team is now an integral part of the induction process for new members at Clerksroom, with over 30 already completed.

The quality, depth and consistency of the online profiles has helped strengthen the overall brand and the generation of new instructions.

By understanding the potential of online profiles and LinkedIn, and utilising them daily as part of their business development strategy, the management of Clerksroom have grown the set by 400% in under 3 years.

Clerksroom now provide 80+ barristers clerked exclusively and 500+ independent mediators. They attribute this growth directly to the training and ongoing guidance of Rachel Tombs and Orion Legal Marketing.

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